How To Add Extra Luxuries To Your Spray Tan Service

Lux·u·ry: the state of great comfort and extravagant living

Woman holding Priceless Beauty products

 

Would you consider your services luxury? And,  if so, do you believe your clients and audience does?

 

How does luxury feel different?

  • Pampered

  • Special

  • Exclusive

  • Boujee

 

How are luxury prices different?

  • Usually have a higher price point

  • How you can think outside the box

  • Think of other places, or experiences you have had felt the luxe vibe

  • Buying a name-brand bag

  • Flying private or first class

  • Driving a luxury vehicle

  • Think - staying at a 5-star resort

 

What sticks out in your mind when it comes to luxury?       

  • Clean

  • Organized

  • Smells fresh

  • Great customer service

  • Included upgrades

  • Higher quality product - finished result

  • Name brand

 

We want to provide all those memories and feelings for our clients. We want to blow their mind so they simply can't go back to budget beauty services like tanning booths when they can have a custom airbrush contour spray tan.

 

How would you market your service differently if it was luxury? Think about your:

  • Imagery

  • Verbiage

  • Pricing/packages

 

Let’s get specific…

Can you upgrade your service offering? Take a look at your current offerings and think about how you can create a more luxurious overall experience.

 

For example, with spray tanning, you can offer:

  • Contouring

  • Pre-tan exfoliation treatment

  • Shimming setting powder

  • A luxe solution option

  • Custom colour options

  • Rapid solution options

  • Clear solution

  • A setting spray

  • Prep sprays

  • Tan line correction

  • Wiping & buffing

  • Nail protection

  • Hair & foot protection

  • In studio slippers

  • Lip balm

  • Robes

  • Comfortable temperature

  • Great customer service

  • Knowing each client by name

  • Remembering the client’s solution and feedback from past appointments

  • Gift with purchase of a package

  • Retail samples

  • Serving small treats or drinks

  • A user-friendly booking platform

 

Can you create a membership or VIP experience/offer exclusively for them?  A beauty insider experience,  membership perks or customer appreciation nights?

Can you add retail items which will enhance the overall experience? What will make the tan last longer, fade nice, hydrate skin, exfoliate skin etc.  

You can carry high-end spray tan-safe skincare products, and even create your own line!

Stay in touch for more business tips – let’s be friends on IG.

Pamela Price