The Tools You Need for Your Beauty Biz
Content that speaks to your ideal clients!
SHARING ALL MY FAV TOOLS FOR CREATING, SHARING, EDITING PROFESSIONAL CONTENT!
Content Creation For Beauty Pros!
I honestly think I should be charging for this training, because what I am about to share is seriously the best info and one of the topics that literally lights me up inside. When I was creating this presentation, my fingers couldn't keep up with my brain (because that's how excited I get)! This session is going to be #priceless and yes, the pun is intended.
Are you ready to elevate your beauty business with the latest and greatest content tools? Whether you're a spray tan artist, makeup artist, hair stylist, or lash tech, the right tools can set you apart when it comes to reaching your dream clients and growing your business - hopefully LESS PAINFULLY and quicker!
As a beauty enthusiast and business owner, I know how exciting it is to discover new tools that can take your content to the next level. This is especially going to help solo beautypreneurs who are needing additional support and either already have team members or who are thinking about adding them. But, maybe not sure how to get all hats onto their heads with ease and grace!
I can't wait to share my favorite tips, tricks, and inspiration with you, and help you create content that really creates lasting impact.
So, grab your favorite notebook, and let's dive in and get creative together.
Canva - A graphic design tool that allows users to create visually appealing graphics, social media posts, and marketing materials. It offers a wide range of templates and design elements that can be easily customized to fit your brand's aesthetic. Free or nominal subscriptions are around $13 a month.
HOW IT HAS HELPED MY BUSINESS:
IG posts, stories, reel covers, etc
Services menus
Aftercare instructions
Branding boards
Mood board
Youtube cover
Form headers
E-books
Digital presentations
Calendars
And, more!
Grammarly - A writing tool that checks grammar, punctuation, and style, and provides suggestions for improvement. It can be used to improve the quality of written content, such as blog posts, emails, and social media posts. $0 per month
HOW IT HAS HELPED MY BUSINESS:
Add it as an extension on your CPU and as long as your signed in it corrects all your mistakes.
Paid version has more evolved functions.
Loom - A screen recording tool that allows users to record their screen and webcam simultaneously, making it easy to create video tutorials, product demos, and other types of video content. Free and/or up to $8 per month.
HOW IT HAS HELPED MY BUSINESS:
Work similarly to zoom where you can record your screen while you're on camera. But it has more features.
Share link ( find zoom download to be very slow + take up a lot of space)
See when/ who has view and edit options built-in
Pause feature and comment section for you to edit after or for viewers to share feedback/ questions
Mailerlite - An email marketing tool that can be used to create and send newsletters, promotional emails, and other types of email campaigns to customers. It also includes features for tracking the performance of your campaigns and segmenting your email list. Price is based on the number of subscribers.
HOW IT HAS HELPED MY BUSINESS:
Create templates.
Schedule single or services of emails.
Create segments such as speaking to a specific demographic example: to your service-based customer or to your student-based customer if you also train other beauty professionals.
Later - A social media scheduling tool that allows users to plan, schedule, and publish posts across multiple platforms, such as Instagram, Facebook, and Tiktok, LinkedIn, Pinterest.
$18 USD a month.
HOW IT HAS HELPED MY BUSINESS:
Great tool if you have someone else helping you with it to stay organized and consistent.
Social media management: LATER allows for scheduling and managing social media posts, saving time and streamlining the process.
Visual content creation: The app offers a range of features for creating visually appealing content, such as a built-in photo editor.
Collaboration: LATER enables solopreneurs to collaborate with team members or clients on social media content.
Analytics: The app provides detailed analytics and performance metrics, allowing solopreneurs to track their social media success.
Integration: LATER integrates with multiple social media platforms, making it a convenient tool for managing multiple accounts.
User-friendly interface: The app has a user-friendly interface, making it easy for solopreneurs to navigate and use without prior experience.
CapCut - A mobile video editing app that provides a simple and easy-to-use interface for creating professional-looking videos. It allows you to add music, text, and effects to your videos, and share them directly to your social media accounts. Free!
HOW IT HAS HELPED MY BUSINESS:
Templates
Teleprompter
Video trimming and cutting
Video merging
Music library with built-in background music and sound effects
Text and sticker overlays
Transition effects
Unique + Custom Speed control
Volume adjustment
Beauty camera
Video cropping
Image and video collage creation
Trello - A project management tool that allows users to organize and prioritize tasks, assign responsibilities and track progress. It can be used to manage content creation projects and ensure that everything stays on schedule. Free!
HOW IT HAS HELPED MY BUSINESS:
One of my absolute favorite tools!
Use it to keep track of different areas of business.
Great when working with a team.
Can be used for task management.
Perfect for goal setting.
Keeping track of files, links etc.
Upwork - Upwork is an online platform that connects businesses with freelancers. It allows companies to hire independent professionals for a variety of tasks such as content creation, graphic design, and social media management. The platform allows freelancers to find and apply for relevant jobs, and the search and discovery feature makes it easy to find the right fit for the task. Upwork also simplifies the process of remote work and payments, making it an efficient way for beauty businesses to outsource tasks they need help with. Cost based on budget.
HOW IT HAS HELPED MY BUSINESS:
You can make job posts private or searchable via certain attributes.
They have ratings + reviews.
Great if on a budget but need support with anything that can be done online.
Facetune - This photo editing app is designed to help users touch up their photos and make them look more polished and professional. For beauty professionals, it can be especially useful for improving the look of their photos on social media.
Free!
HOW IT HAS HELPED MY BUSINESS:
Make your content more visually appealing to your target audience.
OpenAI - It’s like a smart robot that can understand and respond to questions you type in…kind of like talking to a knowledgeable friend who can give you information and help with tasks. The website uses cutting-edge technology to process what you're saying and give you a response, so it's like having your own personal assistant at your fingertips!
Free!
HOW IT HAS HELPED MY BUSINESS:
Get ready to blow your minds to be blown
Think IG posts, contracts, emails, website copy, you name it - OpenAI can write it.
