Spray Tan Retail: Tips for Selling and Top Products for Flawless Tans
Tips for Selling:
Educate your clients about the benefits of retail products and offer personalized recommendations:, You can show that you care about their overall satisfaction and help build trust and loyalty.
Display retail products prominently in your studio and offer samples or testers: Make sure your clients can easily see and access the retail products you offer by displaying them prominently in your studio. Consider placing them in high-traffic areas, such as the front desk or waiting area. Offering samples or testers of the products can also be an effective way to encourage your clients to try them out and potentially make a purchase.
Make retail sales a natural part of your client conversations by asking about their needs and offering relevant product recommendations: Rather than pushing products on your clients, make retail sales a natural part of your conversations with them. Start by asking about their tanning needs and any concerns they have about the process or aftercare. This can help you identify the most relevant products to recommend and make it easier for clients to see the value in making a purchase.
Misconceptions to avoid:
Clients won't buy retail products from you: Don't assume that your clients will automatically turn to online retailers or drugstores for the products they need. It’s actually more convenient and since they trust you with their tan, they will trust you with your recommended products.
Retail sales will take away from your spray tanning business: NOPE, retail sales can help enhance your spray tanning business by providing extra value to your clients and boosting your overall revenue. By making the retail products a natural part of your conversations and offerings, you can create a full service experience that keeps clients coming back.
Retail sales are pushy and aggressive: By approaching retail sales with an educational and personalized focus, you can avoid coming across as pushy or aggressive. Focus on making recommendations based on your client's needs and concerns, and be prepared to answer any questions they may have. This can help create a positive experience that encourages them to make a purchase and continue using your services in the future.
Spray Tan Products that actually help your client’s tan develop properly, last longer, and fade naturally.
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If you are a spray tan artist, you understand the importance of using high-quality products for your clients. Not only does it ensure a flawless and long-lasting tan, but it also helps to maintain the health of your client's skin.
I will be sharing the top-selling retail products that every spray tan artist should have in their toolkit.
#1 Gradual Tanner
A gradual tanner is a must-have for any spray tan artist. It is perfect for clients who want to maintain their tan or extend the life of their spray tan. The best gradual tanners are easy to apply and offer a natural-looking, streak-free finish. Look for a product that is enriched with moisturizing ingredients like aloe vera or vitamin E to keep the skin soft and supple.
#2 Exfoliation Mitt
Exfoliation is key to achieving an even and long-lasting spray tan. An exfoliation mitt is an excellent tool to have in your toolkit as it helps to remove dead skin cells, ensuring a smooth surface for the spray tan to adhere to. Look for a mitt made of gentle materials like microfiber or bamboo that won't damage the skin.
#2b) EXfoliation Scrub
It's generally recommended to exfoliate your skin before a spray tan to ensure an even and longer-lasting result. However, it's important to choose an exfoliation scrub that is gentle enough not to damage or irritate your skin. Look for a scrub that contains natural exfoliants like sugar or salt, and avoid scrubs that contain microbeads or other harsh ingredients. Additionally, it's best to use an exfoliation scrub at least 24 hours before your spray tan appointment to give your skin time to fully recover and ensure the best possible outcome.
#3 Spray Tan Safe Body Lotion
A good moisturizer is essential to maintaining a beautiful spray tan. It helps to keep the skin hydrated and prevents the tan from fading unevenly. Look for a lotion that is specifically formulated for use with spray tans, as regular lotions may contain ingredients that can break down the tan. Look for a product that is free from harsh chemicals like sulfates and parabens.
#4 Spray Tan Remover
Mistakes happen, and sometimes you need to remove a spray tan quickly. A spray tan remover is an essential product to have on hand for emergencies. Look for a product that is gentle on the skin and easy to use. A good spray tan remover should remove the tan quickly without damaging the skin.
#5 Spray Tan Safe Body Wash
Using a regular body wash can strip the skin of its natural oils and cause the tan to fade unevenly. A spray tan-safe body wash is formulated to be gentle on the skin and won't cause the tan to fade prematurely. Look for a product that is free from harsh chemicals and is gentle enough for everyday use.
#6 Facial Tanning Mist
A facial tanning mist is a great way to add a subtle glow to the face. It is perfect for clients who want to maintain their tan or for those who want a natural-looking tan without having to apply makeup. Look for a mist that is specifically formulated for use on the face and is free from harsh chemicals.
Bonus Pro Tool: XTan Blending Brush
Finally, a pro tool that every spray tan artist should have in their kit is the Xtan Blending Brush. This versatile tool is perfect for blending out any areas that may have received too much product or for creating a more natural look. It's made with high-quality bristles that won't shed or streak, and it's easy to clean and sanitize.